The benefits of having your own booking engine
The benefits of having your own booking engine Portugal is undergoing a tourism boom and competition between hotels of all sizes has never been so fierce. With the help of…
A Quick Guide for a Digital Campaign Briefing
A Quick Guide for a Digital Campaign Briefing When we meet with potential clients interested in our services, we like to ask them a lot of questions. Besides being naturally…
When to send newsletters
When to send newsletters Users unsubscribe from newsletters for three simple reasons: they get too many emails; content is not relevant; they don’t remember subscribing it Which means content and…
The importance of empathy maps
The importance of empathy maps Describe your typical customer. Where did start? Age, gender, localization? Socioeconomic level? Demographics alone will not define your audience. If you don’t know your target…
Does website performance matter?
Does website performance matter? Yes, performance matters. A digital communication strategy goes beyond having a good looking website. Actually, there are award winning websites that are exquisitely designed, but have…
Google Shopping: the digital shopping mall that keeps getting better
Google Shopping: the digital shopping mall that keeps getting better Window shopping is on again. Digital window shopping, that is. Hundreds of millions of people use Google to search for…
Heatmaps – find your website’s hotspots
Heatmaps – find your website’s hotspots Heatmaps are a tool used to analyze how users interact with your website. They are a visual representation that charts the most clicked assets,…