How to get ready for Black Friday
How to get ready for Black Friday What Black Friday is Myth says the day after Thanksgiving was a chance for retailers to go from red to black in their…
When to send newsletters
When to send newsletters Users unsubscribe from newsletters for three simple reasons: they get too many emails; content is not relevant; they don’t remember subscribing it Which means content and…
The importance of empathy maps
The importance of empathy maps Describe your typical customer. Where did start? Age, gender, localization? Socioeconomic level? Demographics alone will not define your audience. If you don’t know your target…
Google Shopping: the digital shopping mall that keeps getting better
Google Shopping: the digital shopping mall that keeps getting better Window shopping is on again. Digital window shopping, that is. Hundreds of millions of people use Google to search for…
Heatmaps – find your website’s hotspots
Heatmaps – find your website’s hotspots Heatmaps are a tool used to analyze how users interact with your website. They are a visual representation that charts the most clicked assets,…
Should you invest in Google Ads?
Should you invest in Google Ads? You must surely heard about Google Ads and how they have turned your competitors marketing strategy upside down. But what are Google Ads? And…
Trends: Instagram shopping
Trends: Instagram shopping Instagram has launched Checkout on Instagram, still in beta for some selected advertisers and visible only to users in the United States. Why did this caught our…
Your clients are our heroes
Your clients are our heroes Should the voyage taken by users from the moment they first see your product until they convert into clients be epic, fantastic, filled with tests,…
Copy – why is blog content so important?
Copy – why is blog content so important? A blog section should be a fundamental part of any company’s digital marketing strategy. But it is often ignored and misunderstood by…
What is Remarketing?
What is Remarketing? Your digital campaign doesn’t end when user click on the “Buy” button. Some of them do not proceed to checkout, and many don’t even go beyond window…