Social Media Listening: how to do it and learn from it
Social Media Listening: how to do it and learn from it It’s easy to know what users are saying about our brand online, but do we realize the setting where…
Agile vs Waterfall: which is the best method for your digital campaign
Agile vs Waterfall: which is the best method for your digital campaign When starting a project, it’s always good to know which work method is going to be used, so…
How to get ready for Black Friday
How to get ready for Black Friday What Black Friday is Myth says the day after Thanksgiving was a chance for retailers to go from red to black in their…
World Usability Day
World Usability Day Life is complicated by default. But do you know what it doesn’t have to be complicated? Your websites and apps. November 14th is World Usability Day. This…
15 questions to ask the agency building your website
15 questions to ask the agency building your website Whenever we’re asked to build a business website,our prospective clients have so many questions up their sleeve they don’t even know…
Hotels – 5 ways to make the most of your own booking engine
Hotels – 5 ways to make the most of your own booking engine A dedicated booking engine is a great feature for guests and hotels. It helps guests to make…
Apps vs websites – what is best for brands?
Apps vs websites – what is best for brands? Why should you invest in mobile app development ? It’s an increasingly common question, since mobile traffic has surpassed desktop originated…
Is your website really responsive?
Is your website really responsive? Your website will be seen in different devices with screens of all sizes and proportions. Does its size fit all? Designing websites to be displayed…
Your logo is worthless…
Your logo is worthless…without the experience it stands for We see a lot of brands investing a lot in logos. Too much, even. We understand it’s tempting to start designing…
How to plan social media posts that matter and find their audience
How to plan social media posts that matter and find their audience Blog and social media posts are very important, they are the embodiment of your brand’s ideas, personality and…
The benefits of having your own booking engine
The benefits of having your own booking engine Portugal is undergoing a tourism boom and competition between hotels of all sizes has never been so fierce. With the help of…
A Quick Guide for a Digital Campaign Briefing
A Quick Guide for a Digital Campaign Briefing When we meet with potential clients interested in our services, we like to ask them a lot of questions. Besides being naturally…
When to send newsletters
When to send newsletters Users unsubscribe from newsletters for three simple reasons: they get too many emails; content is not relevant; they don’t remember subscribing it Which means content and…
The importance of empathy maps
The importance of empathy maps Describe your typical customer. Where did start? Age, gender, localization? Socioeconomic level? Demographics alone will not define your audience. If you don’t know your target…
Does website performance matter?
Does website performance matter? Yes, performance matters. A digital communication strategy goes beyond having a good looking website. Actually, there are award winning websites that are exquisitely designed, but have…
Google Shopping: the digital shopping mall that keeps getting better
Google Shopping: the digital shopping mall that keeps getting better Window shopping is on again. Digital window shopping, that is. Hundreds of millions of people use Google to search for…
Heatmaps – find your website’s hotspots
Heatmaps – find your website’s hotspots Heatmaps are a tool used to analyze how users interact with your website. They are a visual representation that charts the most clicked assets,…
Swonkie: the best social media management tool ever! (for us and others too)
Swonkie: the best social media management tool ever! (for us and others too) Can you manage your brand on social networks using just one platform, with advanced features for a…
Hi, we’re Zyrgon and this is how we manage social media
Hi, we’re Zyrgon and this is how we manage social media Our clients frequently ask us questions when it comes to the social media management. We’re going to share a…
Should you invest in Google Ads?
Should you invest in Google Ads? You must surely heard about Google Ads and how they have turned your competitors marketing strategy upside down. But what are Google Ads? And…
What is your brand’s personality?
What is your brand’s personality? Do you know your brand? Which fictional character defines it best? We’re not discussing brand identity, which is how the brand is recognized – Nike’s…
Online Stores: the advantages to checkout as guest
Online Stores: the advantages to checkout as guest Some online stores don’t allow users to shop without an account, created locally or through a social network. And some prospective buyers…
Trends: Instagram shopping
Trends: Instagram shopping Instagram has launched Checkout on Instagram, still in beta for some selected advertisers and visible only to users in the United States. Why did this caught our…
Your clients are our heroes
Your clients are our heroes Should the voyage taken by users from the moment they first see your product until they convert into clients be epic, fantastic, filled with tests,…
Copy – why is blog content so important?
Copy – why is blog content so important? A blog section should be a fundamental part of any company’s digital marketing strategy. But it is often ignored and misunderstood by…
Website trends for 2019 – Part 2
Website trends for 2019 – Part 2 In the first part of this article we showed you the freshest design trends for 2019. But you have to be in sync…
Website trends for 2019 – Part 1
Website trends for 2019 – Part 1 A good online presence depends a lot on its looks. But trends and styles are always changing and being updated, so you need…
What is Remarketing?
What is Remarketing? Your digital campaign doesn’t end when user click on the “Buy” button. Some of them do not proceed to checkout, and many don’t even go beyond window…
Facebook Marketing: 5 reasons why
Facebook Marketing: 5 reasons why We love the marketing game. Marketing is our favorite sport. And we can play it anywhere that nobody minds. One of our favorite venues is…
Google Maps are no longer free
Google Maps are no longer free? The map on your site is supposed to lead customers to you. But you may have noticed that some maps have a somber look…
Social Media Monitoring: what does the internet say about your brand?
Social Media Monitoring: what does the internet say about your brand? Do you know what people think of you on social networks? Come closer, we do. But we’ll have to…
What’s a landing page and what is it for
What’s a landing page and what is it for Do you know what a landing page is? And what purpose it serves? If you’re too embarrassed to ask, just click…
How to choose the perfect web host
How to choose the perfect web host One of the hardest moments when building a digital presence is when the time comes to choose a web hosting service. But we’re…
The importance of being there
The importance of being there Your brand deserves much more than just a website and a Facebook page. With so many different channels and niche audiences, even a Tinder profile…
Google My Business- Google’s Yellow Pages
Google’s Yellow Pages Do you want a good placement in Google’s search results? How about a tool that will describe and locate your business, using information provided by you? For…
How to make your visitors stay
How to make your visitors stay This will closely resemble a Miss Lonely Hearts relationship advice column. But it’s not. The kind of relationship we’ll address here is the one…
Website animations dos and don’ts
Website animations dos and don’ts Animations can breathe a new life into a webpage. An animated loader will soothe your waiting while a page loads, preventing you from leaving immediately.…
Best webcommerce solution
Best webcommerce solution: Shopify vs WooCommerce vs PrestaShop Are you looking for the best webcommerce option for your business?Creating an online store is easier than you think, what is hard…
Reasons to redesign your website
Reasons to redesign your website You almost brand new website is looking so last year for sure. The digital ecosystem is a fluid, forever changing space, where what is new…
Why should I promote my brand on Instagram?
Why should I promote my brand on Instagram? It started out as a photo app dedicated to provide high aesthetic value to normal pictures, thanks to the filters that turned…
Private jets and chicken coops
Private jets and chicken coops Good, quick, cheap. You can only pick two. Good and cheap won’t happen quickly (good and quick seldom go together, it shouldn’t even be considered)…
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