Digital StrategyWebdesign

Website trends for 2019 – Part 1

A good online presence depends a lot on its looks. But trends and styles are always changing and being updated, so you need to be aware of the new currents in digital design.

We are, and we’ll share some important ideas on the aesthetics, features and attitudes that will rule webdesign in 2019.

First, aesthetics.

2019 will be monochromatic

The less is more approach to color seems to be here to stay. Besides focusing the users attention on what really matters, contrasting monochromatism works really well in mobile devices and highlights the main message.

If you are thinking in black and white, you’re wrong. Monochromatic stands for “a single color”, or, something more like “a single color plus white”. The single color can be black, orange, blue. Plus white. Or any other color that is not white. The general idea is to have less color to convey the message.

2019 will be brutalist and minimalist

Kondomania hit designers pretty hard, who are keen on decluttering. If it has no use, it has to go. Simpler structures, discrete elements, empty areas, less color (see previous point), the spotlight is on the important stuff. Contrast is king.

Brutalism takes these concepts to the extreme. It is an unaesthetic presentation, because content is what matters. Beyond being a no-design philosophy, it also has a practical side to it: content must be read in any device, browser or operating system.

Organic shapes

For those who aren’t keen on empty spaces and loves color and shapes, this year we’ll see patterns break out of the traditional geometric patterns to become more organic. Expect irregular curves, asymmetric design, layered under or above other elements like text blocks or images, and there’s a chance of visual unbalances, with lines pulling the eye beyond the horizontal/vertical axes.

Modern design tools and programming languages allow to use fluid and organic shapes, that may be the ideal solution for some companies, as a representation of their identity.

More illustration, less stock images

Nobody buys that generic image of relaxed no-tie suits engaging in smile filled team meetings. Because meetings are never fun and none of those people are really working in your company.

Photographs are a valuable asset in digital communication when illustrating your brand’s identity. Have you ever heard of Instagram? Only high quality photos are allowed and always about the company’s life.

Illustrations will be more visible in 2019. They have a natural feel and a good illustrator will add an extra creative touch to the brand’s identity. Visual experimentation is allowed, giving room to art and risk in the definition of the corporate image.

Fonts won’t be outdated, but vintage

Vintage fonts will take over the top elements of brands’ visual identity, from headers to menus to logos. Serif fonts were reserved to print material only, but found their way to the screen, thanks to a better resolution. Unique styles, unique identity.

Font doesn’t matter? Think Coca-Cola. Or Comic Sans

A brand’s visual identity should stand out from its competitors and be consistent across all media. These ingredients help cooking up totally original designs, and keep a modern look.

In the second part, we’ll discuss some tendencies that go beyond the visual aspect.

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